MEDINA — Orangetheory Fitness franchise owner Jacob Finn stood in the orange lighting of his new fitness center, surrounded by his family for an official ribboncutting ceremony Friday afternoon with local and state officials.
“We use something here called heart rate-based interval training and that is what really sets us apart,” Finn said of the business at 1120 N. Court St.
The color of the gym will also make people take notice. From the lighting to the gym equipment, Orangetheory is intensely shaded in variations of orange. It’s a nod to the intensity of the workout.
According to Orangetheoryfitness.com, the one-hour workout is designed to produce 12 minutes or more of intensities at 84 percent or higher of maximum heart rate — known as the orange zone. This program design produces workout “afterburn” effect, which is an increased metabolic rate for up to 36 hours after the workout.
Individuals wear a heart monitor that allows trainers to monitor the heart rate of entire classes on large flat screen televisions in the room.
“We train in five different heart rate zones and there is always a coach there to prevent you from over or under-training,” he said during the ceremony.
After a welcome from Mayor Dennis Hanwell, state Rep. Steve Hambley, R-Brunswick, said he likes to come prepared with an appropriate quote when participating in a ribbon cutting ceremony.
“The one I found for this I thought was really good says, ‘exercise to stimulate not to annihilate’,” Hambley said. “The meaning I got from that is you have to build.”
Hambley said the new business will not only stimulate the economy, but also the individual who goes there to exercise.
“… If we could do a better job as individuals in terms of our health, building our health and making sure we are improving ourselves and stimulating, if you will, the natural processes by exercising, we’d be a whole lot better,” he said.
Medina City Schools Board of Education member Rob Skidmore, and cousin to Finn, said Finn sold two successful businesses in Nashville, Tenn. and traveled some with his wife, Rachel, and children before deciding Medina was the community the couple wanted to join to start their new business.
“When we were looking to relocate back to Ohio from Tennessee, we were trying to find that community that we felt like we could actually get plugged in with and I could make a real tangible difference,” Finn said.
Hanwell presented the couple with a proclamation from the office of Ohio Senate President Larry Obhof, R- Montville Township, while Katie Semo presented an accommodation from Ohio Secretary of State Jon Husted’s Office.
Finn said Orangetheory offers a group environment, with up to 24 people working alongside an exercise coach, but they bring an individual component to the classes.
“We will never ask you to compete or compare to anyone else, we just want you to show up, give your best effort and we just want to be here to champion that,” he said.
For class times and gym fees, call Orangetheory Fitness, (330) 636-0388.